Search engine optimization, abbreviated as SEO, is the process of enhancing the volume and quality of site visitors to a particular web page or a site by search engines like Google. SEO targets both unpaid visitors and direct traffic. In short, SEO improves the visibility of a website on the web. It does this by increasing the searchability of the web pages based on keywords or keyword phrases.
Search engines algorithm are very complicated. This is one of the reasons why even the experts cannot easily figure out how to optimize a website for top rankings in search engines like Google and Yahoo! The complexity of the search engine algorithms have made web developers spend years and even decades trying to understand them. Even today, there are still a lot of web developers who refuse to adapt to the changing technology and continue to create websites using outdated methods.
Web developers spend a lot of time on optimizing each web page. They also spend a lot of time on off-page factors such as URL structure, title, keywords and so on. Once a web developer creates a website, he usually does not spend a few minutes thinking about how to optimize it for Google and other major search engine rankings. In short, SEO is an overwhelming topic with a lot of complex principles. A web developer must know SEO basics and be able to apply them in order to make his website search engine friendly.
SEO basics are really confusing. Basically, SEO stands for Search Engine Optimization. This means optimizing a particular website in order to achieve top rankings in search engines like Google, Yahoo! and MSN. Each SEO technique has its own purpose and its own benefits, but all of them ultimately aim at the same goal: increase the number of visitors visiting a specific web page.
There are several techniques that can be used to achieve the desired results. A web developer might optimize his web page by adding relevant keywords in the title; he may optimize his web page by writing content in targeted keyphrases; he may submit the web page to popular search engines or he may do a combination of all these things. A common trick that many web developers use is to submit the web page to as many directories as possible and to include as many keywords in the page’s contents as possible.
A web developer’s main objective is to increase the number of inbound links that point towards his website. If he can achieve this goal, this will improve his site’s Google page ranking and thus will contribute to his business’s success. All the benefits mentioned above will help a web developer achieve this goal, but SEO basics are very confusing. Luckily, there is a great solution. There are many companies online that offer SEO consulting services to web developers.